Ben Chu

Anenge munhu wose anoda kushanda zvakananga nefekitari, kubva kune guru guru kusvika kune mutengesi muduku, nokuda kwechikonzero chakafanana: cheka munhu wepakati.Yakave yakajairika zano uye nharo kuti B2C ishambadzire mukana wavo pamusoro pevakwikwidzi vemhando kubvira pakutanga kwayo.Kuve munhu wepakati zvinoita sechinhu chekupedzisira chaunoda kubvuma muhukama hwebhizinesi.Asi funga nezveizvi: Ungada kusvetuka Apple wotenga yakafanana”iPhone” kubva kuFoxconn(kana zvaibvira)?Zvichida kwete.Sei?Haasi Apple munhu wepakati here?Chii chakasiyana?

Netsanangudzo yedzidziso ye “M2C”(Mugadziri kumutengi), zvese zviri pakati pemutengi nefekitori zvinoonekwa sekuti munhu ari pakati nepakati uye zvakaipa vanongofungidzira mukana wekukutengesa nemutengo wepamusoro.Saka Apple inoita kunge inokodzera mutsanangudzo iyi sezvava dont kugadzira iPhone for sure.But pretty obvious Apple HAIYO chete munhu wepakati.Ivo vanogadzira uye vanotengesa chigadzirwa, vanoisa mari muhunyanzvi uye zvichingodaro.Mutengo unosanganisira zvese izvi zvinogona (uye zvakanyanya) kunge zvakatokwira kupfuura yechinyakare chigadzirwa zvinhu + basa + pamusoro pemutengo.Apple inowedzera kukosha kwakawanda kune iyo iPhone yauinayo, iyo yakanyanya kupfuura imwe simbi uye elektronic masekete bhodhi.Value-adding ndiyo kiyi yekururamisa "middleman".

Kana tikaenda kune yekare 4P yekushambadzira dzidziso, zviri pachena kuti iyo 3rd P, "Position" kana kutengesa chiteshi chikamu cheukoshi.Pane mari uye kukosha kuti vatengi vazive zviripo uye kukosha kwechigadzirwa.Ndozvinoita vakomana vekutengesa.Mubhizinesi redu rekutengesa rakajairika, ivo vanobhadharwa kuti vavhare dhiri nekukodzera muchigadzirwa kune zvaunoda.Mukomana wekutengesa fekitori munhu wepakati here?Aiwa, zvichida hapana aizofunga nezvazvo.Zvakadaro, semutengesi anowana komisheni yavo kubva muchibvumirano chinotorwa kubva mupurofiti yeimwe kana mativi ese echibvumirano, wadii kumutora se "asina basa"?Unozotenda kushanda nesimba kwemutengesi, ruzivo rwake kune nyaya uye nyanzvi yake kugadzirisa dambudziko kwauri, uye iwe unobvuma zvakakwana kuti kana achikushandira zvirinani, kambani yake inofanira kumupa mubayiro webasa rake rakanaka.

Uye nyaya inoenderera mberi.Iye zvino murume wekutengesa ari kuita zvakanaka zvekuti akafunga kutanga bhizinesi rake uye kushanda semutengesi akazvimiririra.Zvese zvinoramba zvakangofanana kumutengi, asi iye zvino ave kuita wepakati chaiye.Haachina komisheni kubva kumukuru wake.Panzvimbo pezvo, akawana mhindu pamusiyano wemitengo pakati pefekitari nomutengi.Iwe, semutengi, uchatanga kunzwa kusagadzikana here, kunyangwe kana akapa mutengo wakafanana wechigadzirwa chimwe chete uye pamwe sevhisi iri nani?Ndinosiya mubvunzo uyu kumuverengi wangu.

Hungu, vepakati vanoita zvakasiyana-siyana,uye hadzisi dzose dzinokuvadza.Back kune nyaya yangu previous chinyorwa, murume wekare wechiJapan akabatsira chaizvo mukubudirira kweprojekiti.Akanzwisisa zvinodikanwa zvekupedzisira cusomer zvakadzama.akapa rairo yake, teerera kune zvese zvidiki ruzivo, uye akasimudzira chokwadi chemativi ese.Tinogona kurarama pasina iye, chokwadi .Zvisinei, kuva naye pakati kunotiponesa simba rakawanda uye njodzi.Izvo zvinoshandawo kune yekupedzisira mutengi, aive neruzivo rushoma kushanda nemutengesi kubva kuChina.Akaratidza kukosha kwake kwatiri uye akawana ruremekedzo rwedu, uye zvechokwadi purofiti zvakare.

Chii chinonzi take-way chenyaya?Middleman akanaka?Kwete, handizvo zvandiri kureva.Asi ini ndinogumisa kuti, pane kubvunza kana mutengesi wako ari wepakati kana kwete, anobvunza kukosha kwake.Zvaanoita, kuti anowana mubairo sei, hunyanzvi hwake uye kubatsira kwake, zvichingodaro.Senyanzvi yekutsvaga, ndaigona kugara nemunhu wepakati, asi iva nechokwadi chokuti anoshanda nesimba zvakakwana kuti awane nzvimbo yake.Kuchengeta munhu wepakati akanaka isarudzo ine hungwaru pane kuva ne incapablle sourcing staff.