Kukurukurirana hakusati kuchingova basa "rakapfava".

Kukurukurirana kunogona kuvandudza kushanda kwekambani uye kufambisa bhizinesi kubudirira.Tinogona sei kumisikidza kutaurirana kwakanaka uye shanduko manejimendi?

Chinokosha: Kunzwisisa tsika nemaitiro

Chinangwa chekukurukurirana kunobudirira uye shanduko yehutungamiri ndeyekusimudzira maitiro akanaka evashandi, asi kana pasina tsika yekambani uye ruzivo rwemaitiro sehwaro, mikana yekubudirira kwekambani inogona kuderedzwa.

Kana vashandi vasingakwanise kukurudzirwa kutora chikamu uye kupindura zvakanaka, kunyangwe iro rakanyanya kunaka bhizinesi zano rinogona kukundikana.Kana bhizinesi rikapa zano rekuvandudza, saka vashandi vese vanofanirwa kushingaira kuita mafungiro matsva uye kugovana maonero matsva kune mumwe nemumwe.Makambani akabudirira kwazvo anoshingairira kuvaka tsika yesangano inoenderana nehurongwa hwavo hwekambani.

Zviitiko zvakajairika zvinosanganisira: kujekesa kuti ndeapi mapoka evashandi uye ndedzipi tsika dzetsika dzinodiwa kutsigira zvinangwa zvekambani;kuisa vashandi vekambani uye kujekesa izvo zvinogona kukurudzira maitiro emapoka akasiyana evashandi kuitira kuti vabatsire kambani kuzadzisa zvinangwa zvayo;maererano neruzivo rwuri pamusoro, Gadzira mamiriro ebasa uye mibairo uye zvinokurudzira kune yega yega yeboka yevashandi yakakosha zvichienderana nehupenyu hwetarenda.

Nheyo: Vaka inoyevedza yevashandi kukosha chirevo uye isa mukuita

The Employee Value Proposition (EVP) ndiyo "chibvumirano chebasa", icho chinosanganisira zvese zvechiitiko chevashandi musangano-kusanganisira kwete chete mabhenefiti evashandi (ruzivo rwebasa, mikana, uye mibairo), asiwo mushandi anodzoka anotarisirwa sangano (evashandi' core kugona), Kushanda nesimba, kuzvivandudza, tsika uye maitiro).

Makambani anoshanda ane hunyanzvi hwekuita muzvikamu zvitatu zvinotevera:

(1) .Makambani anobudirira anodzidza kubva kune nzira yekuparadzanisa musika wevatengi, uye akakamura vashandi mumapoka akasiyana-siyana maererano neunyanzvi hwavo kana mabasa, pamwe chete nemaitiro avo akasiyana-siyana uye nzvimbo yevanhu.Kuenzaniswa nemakambani akaderera, makambani epamusoro-soro ane mukana wakapetwa kaviri wekushandisa nguva achinzwisisa zvinokurudzira mapoka akasiyana evashandi.

(2) .Makambani anobudirira zvikuru anogadzira zvirevo zvakasiyana-siyana zvekukosha kwekukudziridza tsika uye maitiro anodiwa nesangano kuti awane zvinangwa zvebhizimisi.Makambani anoshanda zvakanyanya ane mukana wakapetwa katatu kuti atarise maitiro anotungamirira kubudirira kwekambani pane kutarisa zvakanyanya pamari yeprojekti.

(3) .Kushanda kwemamaneja mumasangano anonyanya kushanda kwakatanhamara mukuzadzikisa kukosha kwevashandi.Ava vatungamiri havazotsananguri chete "mamiriro ekushanda" kune vashandi, asiwo vanozadzisa zvipikirwa zvavo (Mufananidzo 1).Makambani ane EVP yakarongeka uye anokurudzira vatungamiri kuti vashandise zvizere EVP vachabhadhara zvakanyanya kune vatungamiri vanoita EVP.

Strategy: unganidza mamaneja kuita shanduko inoshanda manejimendi

Mapurojekiti mazhinji ekuchinja kwemakambani haana kuzadzisa zvinangwa zvakatemwa.Chete 55% yemapurojekiti ekuchinja akabudirira padanho rekutanga, uye chikamu chimwe chete muzvina chezvirongwa zvekuchinja zvakawana kubudirira kwenguva refu.

Mamaneja anogona kuve anokonzeresa shanduko yakabudirira - chirevo ndechekugadzirira mamaneja shanduko uye kuvaita kuti vazvidavirire pabasa ravo mukushanduka kwemakambani.Anenge makambani ese anopa hunyanzvi hwekudzidzisa maneja, asi chikamu chimwe chete muzvina chemakambani anotenda kuti kudzidziswa uku kunoshanda chaizvo.Makambani akanakisa achawedzera mari yavo mukudzidziswa kwemaneja, kuitira kuti vakwanise kupa vashandi vavo rutsigiro rwakawanda uye rubatsiro panguva yekuchinja, teerera kune zvavanoda uye kupa mhinduro yakasimba uye ine simba.

Maitiro: Vakai tsika dzenharaunda munharaunda uye kurudzira kugovana ruzivo

Munguva yakapfuura, makambani aitarisa kuchengetedza hukama hwekushanda uye kumisa hukama hwakajeka pakati pebasa revashandi nemhinduro dzevatengi.Ikozvino, vashandi vanofarira matekinoroji matsva vari kutanga hukama hwakasununguka uye hwekubatana hwekushanda pamhepo uye pasina.Makambani ari kuita zvakanaka ari kuvaka nharaunda dzemakambani-kurima symbiosis pakati pevashandi nemakambani pamatanho ese.

Panguva imwecheteyo, data inoratidza kuti mamaneja anoshanda akakosha kupfuura social media pakuvaka nharaunda dzemakambani.Chimwe chezvinhu zvinonyanya kukosha zvevatungamiri vanobudirira mumamiriro ezvinhu epanguva ino ndeyekutanga hukama hwekuvimba nevashandi vavo-kusanganisira kushandiswa kwezvishandiso zvitsva zvemagariro evanhu uye kuvaka pfungwa yenharaunda yekambani.Makambani anoshanda zvakanyanya anozonyatsoda mamaneja kuti vavake nharaunda dzemakambani uye kugona hunyanzvi hwekuzadzisa chinangwa ichi-unyanzvi uhwu hauna hukama nekushandisa kana kusashandisa mitsva yesocial media.